This website initially ran as a simple project page on a default subdomain. For a professional presence, the next step was moving to a custom domain with a cleaner technical baseline.
The migration was treated as a quality initiative, not just a DNS switch. The goal was to keep user flow, indexing behavior, and future maintainability stable during and after the move.
Core implementation decisions included consistent canonical URLs, hreflang mapping for German and English pages, reliable sitemap generation, and robots.txt aligned with the production domain.
In parallel, delivery was hardened with response-level security headers, predictable URL structure, and structured data for key pages and blog articles.
Content strategy was also adjusted from generic profile wording to engineering-style case patterns. Priority was placed on problem, solution, and result framing instead of broad keyword lists.
The outcome is not a one-off redesign but a scalable base: technically consistent, clearly structured across languages, and ready for further high-signal technical writing for recruiters and clients.